Audi is a vehicle of high range, of German origin of more than 100 years of history. In the past 40 years, the motto has been "at the forefront of the technique". Joan Miguel Malagelada, director of Marketing and CSR of Audi in Spain claims this motto, he wants as a reference in the world of innovation to the House of its technologies. Bet on the futuristic technology: connectivity, lightweight construction, and electrification. The latest Audi models are already considered personal assistants of the driver due to protection systems.
The history of Audi begins with August Horch, creator of the company Horch, in Cologne, a German city. In 1901 his car was already circulating on public roads. At first, he had some difficulties and therefore created "August Horch and CIE" in 1909, but that name had already been registered, therefore he chose"Audi" translation of German"Horch" in Latin, which in the Spanish language means 'listening'. Thus was born "Audi Automobilwerke".
